July 25th, 2014 :: text by Nicole Young
Here at eeko, we’ve had our hand in naming projects and companies, helping create an identity for our clients. Yeah, we’re awesome. (But you already knew that.)
We don’t have a step-by-step agenda we follow as we go through this process. Gasp, you say? Why not, you ask?
Well, because every client is different. And there are different approaches in choosing a name and identity for a brand.
The longer approach, done by our brand expert Robin Bramman, is a thorough process that helps develops a client’s brand strategy that builds on their vision, business goals and reflects an in-depth understanding of the customer’s needs and perceptions. Once a clear voice and identity has been establish, the eeko design team works its magic to create designed brand pieces our clients love. Yes, this takes some time to go through all the steps, but you will finish the process knowing your brand inside and out. It will be your brand baby.
A quicker approach involves a discovery meeting with a client, getting to know them and their vision and goals of their company. We ask questions, listen to their story of their company, and take all the factors into account when we start to brainstorm names. Some clients bring us examples of things they like and have some names they already like, some have nothing. Any of these approaches are totally fine!
After the first meeting, we brainstorm as a team and come up with a list of ideas. We meet with our client again to present the ideas. From there, it can take a couple different paths:
1. The client chooses one right there, DONE!
2. The client likes a few, likes a word from this a word from that, or the idea behind another. And we’ll still have some work to do.
3. The client doesn’t find any they are attracted to and we’re back to the drawing board.
We don’t mind either reaction. As stated before, every client is different! But one thing they all have in common is that when the process is over, they will end up with something that is perfect for them and something they are proud to have represent their brand.
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June 13th, 2014 :: text by Nicole Young
We’ve recently taken on a project called Healthy Food Phoenix. This is a program that hopes to infiltrate the existing small markets/corner stores/bodegas within the Garfield neighborhood to transform them into healthy food systems. This is a really great program because the goal is to decrease obesity, diabetes, and other health risks that can occur by not eating enough healthy foods. For the people in this specific neighborhood, access to healthy food choices is minimum. Most corner stores that people walk to and shop at barely have any fresh fruits or vegetables to offer.
This client wanted a very specific look for the logo, so we set out on an adventure to the Garfield Neighborhood and did some research. To understand the project fully, we wanted to take a look around the area the program would be serving. We wanted to get a feel for it and get inspired by it. For the look of the logo, the client’s idea was for it to have a mural feel. There were plenty of amazing murals and graffiti throughout Garfield for us to look at.
After snapping some photos of the neighborhood street art, we headed back to work to get started on some logo ideas with these murals still fresh in our minds. A couple days and a few revisions later we had a logo! Then came the business cards!
Next up, more collateral to be used as handouts to give away to let the people know the issue, the plan to help and what they can do. Stay tuned, I’m sure you’ll be seeing more of Healthy Food Phoenix!
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May 2nd, 2014 :: text by Nicole Young
Another day, another website launch. No big deal right?
This week was the launch of the new CO+HOOTS website. Not only did the site get a facelift, but something completely new has been added: the CO+HOOTS Foundation!
The CO+HOOTS Foundation is an Arizona non-profit organization and donations are tax deductible. The Foundation’s vision is to be recognized as the thought and action leader of engaging coworkers and the business community in pro bono service to “CO+BUILD” a better world. It has four main areas of focus: Empower Success, CO+BUILD Community, Tap Talent Early and CO+CHANGE The World.
To find out more about the Foundation click here.
This site was definitely a collaboration that couldn’t have happened without brilliant teamwork. CO+HOOTS members from Positive Element were rockstars when it came to customizing the site and troubleshooting any issues. Here at eeko, we helped with the content, graphic design and overall look of the site.
The CO+HOOTS team of Jess Roth and Michelle D’Souza were da bomb.com (yeah, I wrote it) at getting every needed piece into the site: photos, content, links … EVERYTHING!
So go ahead and take a look at the new CO+HOOTS site here.
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March 21st, 2014 :: text by Nicole Young
Robin is a colleague of ours at eeko, someone we truly trust to rock out on branding for companies and individuals who are ready to either launch or better define their brand. She approached us to do the design work for her new website RobinBramman.com and of course, we were excited to design the perfect site to show her off. Deciding on how to organize what was most important to her proved really easy. Robin is so organized that it all falls into place. We came up with this blue triangle design for her business cards and social media and carried it over to the site.
We started with designing the logo; something simple and clean and fun. Everything else followed; the business cards, thank you cards with stickers, letterhead, invoice, envelope, postcards, newsletter, powerpoint deck, style guide, social media- Facebook, Google+, Twitter, LinkedIn, Pinterest. Robin got it all!
Then came the website. We worked one on one with Robin to layout the details of every page. She even drew up her own wireframes! Working with Robin was a breeze because she knew what she wanted on her site and had all the information for us ready to go.
We love how the website turned out. It’s fresh and smart and so Robin! Check it out at robinbramman.com.
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