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July 25th, 2014 :: text by

:: How we brand ::

Here at eeko, we’ve had our hand in naming projects and companies, helping create an identity for our clients. Yeah, we’re awesome. (But you already knew that.)

We don’t have a step-by-step agenda we follow as we go through this process. Gasp, you say? Why not, you ask?

Well, because every client is different. And there are different approaches in choosing a name and identity for a brand.

The longer approach, done by our brand expert Robin Bramman, is a thorough process that helps develops a client’s brand strategy that builds on their vision, business goals and reflects an in-depth understanding of the customer’s needs and perceptions. Once a clear voice and identity has been establish, the eeko design team works its magic to create designed brand pieces our clients love. Yes, this takes some time to go through all the steps, but you will finish the process knowing your brand inside and out. It will be your brand baby.

A quicker approach involves a discovery meeting with a client, getting to know them and their vision and goals of their company. We ask questions, listen to their story of their company, and take all the factors into account when we start to brainstorm names. Some clients bring us examples of things they like and have some names they already like, some have nothing. Any of these approaches are totally fine!

After the first meeting, we brainstorm as a team and come up with a list of ideas. We meet with our client again to present the ideas. From there, it can take a couple different paths:

1. The client chooses one right there, DONE!

2. The client likes a few, likes a word from this a word from that, or the idea behind another. And we’ll still have some work to do.

3. The client doesn’t find any they are attracted to and we’re  back to the drawing board.

We don’t mind either reaction. As stated before, every client is different! But one thing they all have in common is that when the process is over, they will end up with something that is perfect for them and something they are proud to have represent their brand.



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