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May 8th, 2014 :: text by

:: Grow Through Design – The Process ::

Hey guys!

We recently decided that we needed to update our social media graphics, especially with the new twitter update. Our previous graphics were a little dated and didn’t really match what we’ve been up to lately. I decided to go with a more custom look for our pages and thought using some handwritten type could be fun!

eeko uses the phrase “Grow Through Design” quite often so I thought this would be the perfect quote for this project. I decided to take the idea straight to my Moleskin notebook to draw out some ideas. I’m quite the “noob” if you will, when it comes to handwritten type. I know I’ve got a lot to learn but wanted to challenge myself to create something a little more organic for the eeko team. The first sketch below was what I initially had in mind.

Grow-1

Originally, I wanted to try and create a circle with the text by using “swashes” to fill the empty space. As you can see above, I had some ideas but I just couldn’t get it to where I wanted. After multiple revisions to these swashes, I still wasn’t happy with where they were going but decided to take the design into illustrator. Below, you can see that I had a rough version going but again I wasn’t digging the swashes.

Grow-3

I liked the direction of the type so I decided to axe the swashes and hone in the type.

Grow-2

I took off the swashes and started to refine the type. I went through a few variations and asked for some feedback from the team and finally ended up with this:

Grow-4

I still liked the idea of having this within some kind of circle as I feel like it helped complete the overall look. So, I added a circle around the piece as well as some texture to finish it off. And this was the edit we used for our new social media pieces!

Grow-5

This project tested my patience over the course of trying to refine it but we are all really happy with the final result! I learned a few new things in the process and hope to use it on something similar in the future.

 

Hayoo!

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