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August 3rd, 2011 :: text by

:: Project: Jill Richards Photography ::

We are damned lucky.

Jill Richards, a brilliant photographer reached out to us to work on her rebrand. We always love working with clients who have a passion for their work and are a creative at heart too. Why? Because this pairing of two creative entities is nothing short of magical. We met with Jill to talk about what she was looking for, and it was pretty easy. Jill is a little spunky, a little groovy, a little vintage, a little outdoorsy and a lot of soul.

And she wants to show that. She is just a one-person photo studio, but as in any industry your brand is your business’ personality and she wants her brand to be an extension of herself. Hey, we’re OK with that. Hell, we LOVE that. So let’s get into it. With a little help with the wording we started with some fun typography to emphasize her wild juxtaposition of personality traits. We took inspiration from vintage signage and brought all that together to create her identity system: logo, business cards, and her new marketing collateral that highlighted her photography while still showing off Jill Richards.

jillrichardsphotography.com

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